I’ve been designing my whole life. Long before I ever touched a screen, it was pencil on paper, shaping wood, building skate obstacles, and figuring out how things actually work in the real world.

I got my education in graphic and web design, started working early on. Later went back to study visual communication and photography.

That hands-on visual drive led me into production companies, making content and building websites for TV shows and streaming platforms. Back then, you had to code everything yourself just to make things exist.

As digital tools finally caught up, I dropped coding to focus entirely on what actually drove my curiosity: shaping user experiences, building functional clarity, and creating intuitive journeys that serve a clear purpose for the end user.

Two decades in, I’ve found that I do my best work with extended teams and ambitious companies. I like grounding my design in the pragmatic side of things: base decisions on metrics, testing what works, and iterating as we go. It brings a structural calm to chaotic projects, keeping teams moving forward together.

For me, it’s not just about pushing pixels. It’s about building interesting stuff with good people, accountability of the outcome, and making sure the final product scales with purpose and intent.