I design digital experiences with character, built to scale without selling out.
What I do, and how I work
Creating a digital experience and scaling a brand while keeping its identity intact is a tough challenge.
That’s where I add real value. 20+ years of experience bringing clarity to complexity through strong creative direction, personal visual style, and reliable execution built for growth.
Purpose Driven Strategy
Building meaningful design rooted in lifestyle culture and heritage. All work needs heart and clear intent to truly connect with the end user.
Craft at Scale
Combining deep visual instinct with fluency in Figma, design systems, and AI workflows. Making thoughtful foundational decisions early keeps the design language sharp and effective as it scales.
Lead by Doing
Great design relies on clear direction, steady momentum, and genuine accountability for the output. I protect project timelines and bring the focus, structure, and backing teams need to deliver their best work.
Cross Functional Bridge
Scaling a brand means getting different departments to speak the same language. By bringing shared focus to early priorities, I connect Brand, Product, Marketing, and Dev teams into one unified direction.
What People Are Saying
“I didn’t know pixels could move like that”
— Emma
“He is not only a designer, but also a skilled strategist”
— Thomas
Clients
Marshall
Adidas
Urbanears
Stream & Co
Metronome
Meter film & TV
Titan Television
National Board of Trade
Silkair Magazine
Kanal 5
TV3
MSAB
Marshall Adidas Urbanears Stream & Co Metronome Meter film & TV Titan Television National Board of Trade Silkair Magazine Kanal 5 TV3 MSAB
Reach out
Open for projects, design, photography, and team collaboration. Based in Stockholm, working globally. Drop an email or connect on LinkedIn to discuss upcoming work.