Physical destruction and analog production
Off the screen and onto the cutting board
Combining physical tools and paper degradation to create tactile, analog image treatments.
Crafting analog effects by hand
The creative direction from the brand team was to use analog effects on our images. Building on an initial concept from an external agency, I produced these visual treatments manually to create handcrafted effects for campaigns, editorials, and digital channels.
Growing up reading skateboard magazines and music zines, I spent years drawing sketches and cutting up collages. That tactile DIY approach formed me, how I think and how I work. This project was a great opportunity to bring that experience into the studio.
Crafting non-digital effects by hand
I print a lot and work directly at my workbench with knives, pencils, tape, and bleach on physical prints to create raw, unpredictable textures.
Over time, I developed some habits and tricks to keep the visual style consistent across projects while still leaving plenty of room for spontaneity and creative experimentation.
Expressive visuals with built-in flexibility
Manipulating images by hand gives the brand a distinct, tactile personality that digital filters simply cannot replicate.
Beyond the aesthetic, physical manipulation provides a composition freedom. Cutting, taping, and rebuilding assets by hand lets me adjust key visuals for vertical, horizontal, or square formats so we can adapt them to most places and channels.
